Shareef Askar

Product Designer


About

Senior Product Designer specializing in complex digital system renewals and multi-brand architectures. Experienced in leading end-to-end product design within agile development teams, translating business requirements and conditional logic into scalable, use... Read more



Experience

Senior Designer

Hion Digital

Helsinki, Finland

March 2023 – Present

A full-time senior user experience designer at Hion Digital

Early Career & Independent Practice

January 2009 – March 2026

Freelance work in art direction, graphic design, illustration, animation, video, and early-stage UX projects for agencies and cultural institutions including Sons of Lumiere, Illume, ADE Oy, ADESANTE Oy, Hansaprint Oy, Double Back Documentaries Oy, Free.fi, and the National Museum of Finland.

Freelance Art Director

Hansaprint Oy

Helsinki – Turku

January 2019 – December 2019

Led visual direction and client-facing design execution for print and digital campaigns.



Projects

Vollert / Elematic

October 2025 – February 2026

I redesigned the navigation structure, information hierarchy, and accessibility of Vollert’s precast concrete technology business following its acquisition by Elematic. The main challenge was to create a clear and scalable navigation that accommodates the needs of different stakeholder groups while ...

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Otava Media – Anna Lehti

January 2024 – December 2025

I led the design renewal of Anna-lehti, focusing on improving clarity, structure, and usability for a legacy media platform. I reworked the information hierarchy and modernized the visual and interaction design to support contemporary content consumption patterns. In addition, I was responsible for ...

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Suomen Yrittäjät

August 2023 – October 2025

I contributed to the design of a large-scale organizational website, focusing on building a consistent and scalable UI structure across a complex content ecosystem. I worked on aligning visual design and interaction patterns to support clarity and usability across diverse user needs. I applied compo...

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WordDive

October 2024 – August 2025

I worked on improving the usability and structure of a digital language learning platform, focusing on navigation and user flow across key features. I was responsible for refreshing the UI to be more visually compelling and intuitive, developing an underwater-themed (“sea world”) visual direction, e...

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Kela (EU Healthcare Contact Point)

September 2023 – September 2024

I worked on simplifying a complex public healthcare service where users needed guidance through bureaucratic processes that vary depending on their personal circumstances. I translated this conditional logic into a clear, step-by-step “knowledge path” using structured UI patterns like steppers and m...

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